Ad : Architectural Digest - Italian Edition Dell Company
Dell's activities are organized in each different customer segments.
Relationship customers
Home and small business
Public sector customers.
Product development centralized in the U.S. Manufacturing processing are upgraded, Improvements developed for new plants.
Industrial Background Structural Element Source of power or weakness Relative Power Microsoft has not real competitors for OS High Suppliers Intel could integrate forward High Parts suppliers are fragmented Medium Buyers Fragmented not organized Very low switching costs High Slowing growth, declining margins, little
Intel has competition from AMD Medium success of Dell is for the market segmentation and specialization strategies
Missions, Objectives, and Strategies
Dell marketing strategy was to convince individual and corporate to buy computers directly from internet ....
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